Google: Parisian Love

Simple, smart and powerful

Shown in the Superbowl on February 2010, the TV commercial of this well-known search engine suddenly became the favorite of the audience, and with this success also came several parodies of the original spot. This commercial helped Google reinforce its brand. We all know that Google is already a successful brand that probably does not need to make advertising, but in that moment maybe it was a good answer to the pressure that they were receiving from Bing and the big amount that Windows invested in advertising this new searche engine. But the real story is that it was not supposed to be a commercial, this video, as well as other similar ones, was already posted on YouTube 3 months before the Superbowl, but they like it so much that they decided to share it with the big audience.

Here, 2 similar videos:





Google: Parisian Love

Advertising Agency: Google Creative Lab, USA

Prod Company: 1stAveMachine

Director: Aaron Duffy

EPs: Serge Patzak, Sam Penfield

Producers: John Burger, Crystal Campbell

Head of Creative Development: Claire Mitchell

Concept Art: Carlos Ancalmo

AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow

Music: Analogue Muse

EP: Alan Zahn

Composer: Jeremy Turner

Sound Design: Analogue Muse

Sound Designers: Geoff Strasser, Nick Cipriano

Producers: Alan Zahn, Jeremy Turner

Audio Post: Muse Mix

Mixer: Nick Cipriano

Aired: February 2010