Simple and effective, just an ingenious image and a question: “Can you treat yourself better than your doctor?”
This print ad, promoted the ‘Patient Welfare Program’ organized by the Patil Hospital in New Mumbai, India. This program aimed to educate patients, attendants, pharmacists, para-medical staff and the general public on various issues including self medication. The ad work was highly successful in catching the attention and generating awareness on the importance of consulting a doctor before taking any medication.
Advertising Agency: R&P Advertising and Media Communication, New Mumbai, India
Creative Directors: Abhay Patkar, Nitin Rajapurkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar
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